Video game commerce company Xsolla has revealed that 40 of the top 100 mobile games have implemented their Web Shop using the company’s solution. These findings provide a glimpse into the multiplatform operations trend expected to grow in the mobile gaming market throughout 2023 and into 2024.
Xsolla was established in 2005 and continues to help thousands of developers and publishers of varying sizes in raising capital, marketing, launching, and monetizing their games on a global scale and across many platforms. Xsolla helps mobile games reach a wider audience by deliberately seeking out new markets across different platforms and investing heavily to improve the onboarding process. According to Xsolla’s data, this year the company has helped 151 games launch Web Shops.
Xsolla reports that 40 of the top 100 mobile games its platform to power their Web Shop launches. This marks an important milestone for the company and a sea change in the industry’s focus on multi-platform growth. Since its inception, Xsolla has been working to improve the global virtual goods sales infrastructure for PC games and online browsers. The company says that its payment solutions can help game developers significantly increase their efficiency.
According to Xsolla, its success is not just numbers but it also validates the company’s dedication to serving mobile game makers with innovative tools. Because of recent privacy improvements such as the Identifier for Advertisers (IDFA), App Tracking Transparency (ATT), and the impending crackdown on Fingerprinting, it also highlights the growing need of a cohesive cross-platform strategy.
“With the support of Xsolla, 80.lv is shedding light on the growing need for a connective platform in the gaming industry,” said Kirill Tokarev, CEO of 80.lv.
Using specialised solutions, rather than building an in-house payment system, can save developers as much as 30% of their operational time. This frees up more resources for developers and publishers to put into the game’s features and the player’s overall experience.
Developers are freed up to focus on what they do best, creating entertaining games, when there is a reduction in the burdens of tax compliance and regulatory requirements. Thus, Xsolla says it can help its partners improve their business efficiency and end-users’ gaming experiences.
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