Visa, which is the Official Payment Technology Partner of FIFA, announced today the launch of the Visa Masters of Movement competition. The Visa Masters of Movement auction, now live on Crypto.com, contains digital artwork based on the goals of five legendary footballers. At the FIFA World Cup Qatar 2022, spectators will be able to participate in a unique hybrid experience, with a pre-event NFT auction and an immersive activation.
Football lovers can place bids on Visa Masters of Movement NFTs on Crypto.com beginning today at 12:00 p.m. GMT and ending on November 8 at 9:00 p.m. In the latter part of this month, the event will be brought to life on an interactive field that will be part of the FIFA Fan Festival in Doha, Qatar. Furthermore, it will motivate followers to make digital artwork based on their own unique gestures.
The distinctive motions were converted into dynamic digital artworks by an algorithm developed by award-winning XK Studios. By working with Crypto.com, the official cryptocurrency trading platform sponsor of FIFA World Cup Qatar 2022, eligible fans will have the opportunity to mint this digital art into their very own NFT.
Legendary footballers Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez each had a goal from the FIFA World Cup, or FIFA Women’s World Cup turned into a unique work of art that will be auctioned off. Visa’s Visa Masters of Movement pavilion will be located at the heart of the FIFA Fan Festival, where thousands of attendees will be encouraged to come and make their own famous moves.
The fans will enter a digital LED pitch equipped with tracking equipment to record and then re-create their signature actions in a digital medium. As a memento, fans will receive an email with a digital piece of art, and those who meet the requirements can even opt to have the digital piece of art minted as a unique NFT. All funds raised through this auction will be donated by Visa to the UK-based nonprofit Street Child United.
Crypto.com’s engagement with Visa and FIFA exemplifies the company’s commitment to utilizing sports as a vehicle for advertising. Despite the market crash, Crypto.com has grown from 50 million users in May to 70 million currently. After a string of high-profile sponsorship deals and a lengthy winter market, the exchange has made a bold statement to the sceptics who have been waiting for a potential implosion.
The 20-year naming rights deal for Crypto.com Arena (originally Staples Centre) for $700 million is the most publicized of these deals. As it turns out, the company’s vigorous advertising strategy has raised its profile, as evidenced by the sudden uptick in user numbers.
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