- Eternal (Zomato) shares trend as the company expands its OpenAI partnership to revolutionize Blinkit and Hyperpure services.
- Traders are monitoring the ₹270–₹273 zone as a vital structural floor; a break below could trigger a deeper "speculative washout" toward ₹260.
- The stock remains a high-conviction "Buy" for many following a stellar 57% jump in quarterly profit, even as the broader IT sector faces volatility.
Eternal Limited (formerly Zomato) is capturing the spotlight in Wednesday’s trading session as the company doubles down on its “AI-First” strategy. Following a high-profile announcement at the India AI Impact Summit 2026, the food-tech and quick-commerce giant is expanding its strategic collaboration with OpenAI. This move is designed to integrate advanced generative models across its delivery ecosystem, specifically targeting efficiency gains in Blinkit and Hyperpure operations.
Eternal said the partnership would focus on deploying AI across consumer apps, internal systems, partner platforms, and its broader commerce ecosystem. It also plans to work with OpenAI’s Enterprise API platform to explore new ways customers and partners interact with its services.
While the broader Nifty IT and tech indices have faced some institutional cooling, Eternal’s stock remains resilient near the ₹276.90 mark. Market sentiment is buoyed by the company’s recent fundamental performance, which saw a nearly 60% jump in consolidated profit. According to data from Angel One, the shift toward AI-driven logistics is expected to further reduce last-mile delivery costs, positioning Eternal as a primary beneficiary of the digital infrastructure boom currently sweeping the Indian market.
India AI Impact Summit 2026: A Sovereign AI Strategy
Eternal’s announcement coincided with the second day of the India AI Impact Summit 2026 at Bharat Mandapam, where the narrative has shifted from AI safety to real-world “Applied AI.” As Indian conglomerates like the Tata Group and Reliance Industries showcase large-scale industrial AI, Eternal is carving out its own niche in the “Sovereign AI” space.
By leveraging OpenAI’s Enterprise API to build context-aware assistants for its 22-language partner ecosystem, Eternal is aligning itself with the IndiaAI Mission’s goal of democratizing high-end technology. This “population-scale” execution, designed to function across India’s diverse linguistic and regional nuances, establishes a defensive moat that international competitors will find nearly impossible to replicate.
Eternal Technical Analysis: Testing the Post-Summit Consolidation Zone
The weekly chart for Eternal shows the stock navigating a healthy pullback after reaching its 2026 peaks. Investors are currently watching the ₹260–₹275 range for signs of long-term accumulation.
| Technical Indicator | Level / Value | Market Sentiment |
| Current Price | ₹276.90 | Neutral |
| Immediate Support | ₹273.00 | Bullish Floor |
| Major Resistance | ₹320.00 | Bearish Ceiling |
| 52-Week High | ₹370.00 | Historical Peak |
| RSI (Weekly) | 54 | Balanced |
Final Takeaway: Can AI Efficiencies Drive Eternal to ₹350?
Eternal’s transition into a tech-conglomerate under the “Eternal Limited” banner is proving to be a masterstroke in brand evolution. By leveraging the OpenAI partnership, the company is moving beyond simple food delivery and into the realm of high-margin predictive logistics.
While the current market volatility has seen the stock retreat from its all-time highs, the fundamental “moat” around its quick-commerce division remains undisputed. For long-term traders, the ability to maintain the ₹270 support zone will be the deciding factor in whether the stock initiates a fresh leg toward the ₹350 target by the end of Q2 2026.
The stock is trending due to the announcement of an expanded AI partnership with OpenAI and its participation in the India AI Impact Summit.
Yes, with a 57% profit surge and new AI-driven business models, most analysts, maintain a positive growth outlook for the company.