Twenty-time English Premier League (EPL) champions Manchester United have announced a partnership with leading proof-of-stake blockchain protocol, Tezos. The partnership will see Man U wear Tezos-branded training kits, starting with the lead-up to this weekend’s EPL match against Southampton. The branding will also cover the Man U women’s training kits.
Also, Tezos will provide the infrastructure to give fans exciting new experiences built on the Tezos blockchain. Furthermore, Tezos will be making regular donations in XTZ tokens to Man United’s community-focused causes through the Manchester United Foundation.
The move underlines Man United’s green strategy, coming a few weeks after the latest ranking by Sport Positive Sustainability League showed the club trailing the likes of Liverpool and Tottenham in environmental sustainability performance. By teaming up with Tezos, an energy-efficient and cost-effective blockchain ecosystem, Man U will certainly be hoping to climb up the ranks.
Tezos is a proof-of-stake blockchain and a trendsetter in energy efficiency in the global crypto market. Furthermore, its gas fees are among the lowest in the market. For Man United, the partnership signifies its embrace of the Web 3 concept. It also underlines the increasing adoption of blockchain technology by some of the largest sports clubs in the world.
Some of the world’s most popular sports clubs such as PSG, Manchester City, Lazio and Porto have been generating substantial revenues using through the sale of club-issued fan tokens.
Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson, expressed her delight at the partnership, lauding Tezos’ record in climate change mitigation. Additionally, she highlighted Tezos’ reliability and efficiency in blockchain technology as a key incentive for the club.
On his part, Edward Adlard, Head of Adoption and Business Development, Tezos Ecosystem said, “The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community-led innovation.”
Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement. ”
Edward Adlard, Head of Adoption and Business Development, Tezos Ecosystem
Established in 1878, Manchester United is one of England’s most successful football clubs and boasts of having the highest number of Premier League title wins. Also, the club has won the FA cup 12 times and is a three-time UEFA Champions League winner. It has also produced some of the world’s most popular players and is listed at the New York Stock Exchange.
Tezos is a proof-of-stake blockchain known for its community-centric development mechanism and high energy efficiency. The Swiss company has emerged as the go-to blockchain for retail users and institutions keen on reducing their carbon footprint.
Besides its stellar performance in the environmental segment, Tezos is also among the most efficient and cost-effective blockchain ecosystems. XTZ is Tezos’ native token powering the ecosystem. The token is listed on several trading exchanges and is tradable for other cryptos and cash.
Tezos (XTZ) price was trading at $4.450 on 11:28 GMT Thursday, after rising marginally by 0.01% in 24 hours. XTZ has been on an uptrend since January 23rd and hit a four-week-high price of $4.600 yesterday. The token is likely to make further gains as the global crypto market rebounds.
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