Google Share Price Up As Pandemic-Induced Online Shopping Pushes Ad Spending Revenues

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Written By: Eno Eteng (MSTA)
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    Summary:
  • Googe share price boost as pandemic-induced online shopping attracts hordes of online ad vendors and sellers, droving up Google's ad revenues and profits.

Google’s parent company Alphabet is trading 1.29% higher on the day after reporting record quarterly revenue and profits.

Google share price saw an uptick as a spike in ad spending, boosted by the pandemic-induced switch to online shopping, pushed revenues up by 61.6% to $61.88 billion, well above estimates of $56.16 billion. Profits rose $18.5 billion, or earnings of $27.26 per share that exceeded estimates of $19.34 per share.

Online shopping platforms got busier as governments implemented strict lockdowns. This attracted more vendors and advertisers via Youtube and Google Search. Google Cloud also saw a reduction in its operating loss to $591 million during the quarter.

Google Share Price Outlook

The Google share price set a new all-time high on Tuesday at 2800.22. A selloff on Tuesday completed the bearish engulfing candlestick. 

This has been followed by choppy price action, as the active daily candle has formed a doji. A bearish outside day candle is required to initiate contact with the 2663.78 support level (14 July high), with 2700 (27 July low and psychological support) forming an intervening pitstop.

Only a breakdown of the 2663.78 support (where it interfaces with the ascending trendline that connects lows of 12/19 May, 1/19 July) allows the correction to proceed further, which lines up potential targets at 2554.89-2566.29, and the neckline of the failed rounding top at 2493.02.

On the other hand, a price bounce on the 2663.78/ascending trendline support allows for a retest of 2700.00 and 2800.00, with a break of the latter setting new highs that potentially target the 141.4% Fibonacci extension at 2851.00.

Google Share Price: Daily Chart

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Written By: Eno Eteng (MSTA)

Eno is a certified financial technician and member of the UK Society of Technical Analysts. He loves to trade and write about stocks, Forex, and CFDs. Since 2009, he has consulted several financial companies as a trader and strategy developer. His work can be seen on several forex blogs and trading educational websites.

Published by
Written By: Eno Eteng (MSTA)