- Summary:
- CMC Markets has agreed an extension of sponsorship agreement with the New Zealand Blues Rugby team. We tell you the motivation behind it.
CMC Markets, an online broker, has extended its sponsorship of the New Zealand Blues Rugby team for another three years. With this extension, CMC Markets will remain the Blues’ official online trading partner through 2025. Following a fruitful two-year sponsorship that included the Blues’ 2021 and 2022 Super Rugby seasons, CMC Markets considered the sponsorship renewal as strategic to its growth and expansion.
Why CMC Markets Benefits from the Partnership
The New Zealand Blue Rugby and the CMC both stand to benefit from the cooperation in the long run. The CMC emblem will remain emblazoned on the players’ shorts and other official club equipment, as well as on signage at Eden Park. Also, the corporation will continue to provide significant financial support for the team in the coming seasons. This will present CMC with an opportunity to expand its footprint in New Zealand and produce one-of-a-kind projects in collaboration with the Blues players at various points throughout the sponsorship period.
Since 2006, CMC Markets, a global leader in CFD trading, has maintained a presence in New Zealand. Since then, New Zealanders have been able to use CMC Markets’ web and mobile platforms for trading the more than 10,000 products it offers in the CFD and FX markets. Also, the platform provides institutional clients with B2B services, including API pricing and liquidity solutions.
The New Zealand government agency in charge of financial regulation, the Financial Markets Authority (FMA), has issued the company a license. This creates a sense of security for customers, knowing that their assets are under the watchful eye of the New Zealand government. The company keeps all client funds within the borders of New Zealand. The Blues have a fanatical following not only in New Zealand but also in other countries across the world. Therefore, CMC will also gain significant exposure outside of New Zealand as a result of this purchase.