B2C2 Completes Acquisition of Rival Liquidity Provider, Woorton

Summary:
• France-based Woorton has a strong foundation in the EU market and the acquisition opens up a new frontier for B2C2 outside Asia, US and UK.

B2C2, a leading cryptocurrency liquidity provider, has completed the acquisition of French Market maker and European leader in digital asset over-the-counter transactions Woorton. Following the acquisition, B2C2 will be able to offer its services to EU-based institutional clients thanks to Woorton’s EU license. No details regarding the transaction’s financial details were shared.

A synergistic partnership leveraging B2C2 and Woorton’s market strengths

B2C2, founded in 2015 and primarily owned by the Japanese financial services conglomerate SBI, is headquartered in London. The company also has offices in the USA and Japan. The acquisition broadens B2C2’s customer base beyond its traditional focus on the British, Asian, and American markets. To begin, it shows that B2C2 is making efforts to comply with the forthcoming Markets in Crypto Assets Regulation (MiCA) rules.

B2C2 and Woorton plan to improve the digital assets market by providing superior liquidity and trading services through the pooling of their respective resources. Woorton has a thriving community of over 250 companies trading 96 different cryptocurrencies. A key strength part of the company’s identity is its ability to provide liquidity round the clock. On the other hand, B2C2, headquartered in London, is a major over-the-counter (OTC) broker/market maker in the cryptocurrency industry.

Together, the two companies offer clients in the European Union (EU) market more breadth and depth across many asset classes. B2C2 and Woorton’s clientele stand to benefit from a larger liquidity pool and increased market visibility thanks to the consolidation of their respective platforms. B2C2 is now in a better position to help its customers in obtaining the greatest possible digital asset trading experience and liquidity.