Playable streams specialist Azarus has announced a partnership with Stream, an innovative open platform bringing live, interactive experiences to enrich the impact of existing digital content. to transform content engagement. This strategic partnership will deliver rich interactive experiences and forge meaningful engagement between digital content creators and consumers.
Azarus, the inventor of the “interactive overlay” for streams, holds a patent pending for this groundbreaking technology. Since its inception, Azarus has built a successful business using this idea to deliver playable ads, sharing value with viewers and creators, and distributing over $2 million worth of rewards. Azarus has been active on the largest streams on Twitch, from game releases like Assassin’s Creed to Esports competitions like the Capcom Pro Tour, and shows like the Streamer Awards, scaling up to 500,000 concurrent players. Azarus works natively on Twitch (as a partner).
Stream’s product will expand use cases beyond playable ads on Twitch, connecting streaming networks and providing an open foundation for interactive streams. Stream is working to onboard hundreds of streamers from Esports team, creator communities to activate a wide network of audience with its overlay extension across streaming networks. This collaboration will unlock new ways for streamers to be rewarded for interacting with the platform and provide greater opportunities for community engagement.
Alex Casassovici, CEO & Founder of Azarus, said: “We’re excited to see Stream 100x the potential of what Azarus kickstarted. By fulfilling the vision of an open, permissionless, and distributed way to build interactive content for streams, Stream will provide greater opportunities for creators to engage their audience and for viewers to hang out and interact with like-minded fans. We look forward to working with them to enhance digital content and help millions more discover the power of web3 streaming.”
Alan Lau, Chief Business Officer of Animoca Brands, said: “We are thrilled to welcome Azarus into the Stream ecosystem. Azarus brings unparalleled technology, expertise, and a proven business model to our community. Their interactive overlay technology and extensive experience in delivering engaging, playable ads have revolutionized how audiences interact with digital content. With Azarus on board, we are confident that Stream will reach new heights, transforming the streaming landscape and creating exciting new opportunities for creators and their audiences.”
Azarus was recently acquired by metaverse gaming leader Animoca Brands, which has taken a majority stake in the company. The acquisition will aid Animoca Brands in its quest to introduce live streaming to metaverse worlds. This partnership will further assist in providing new ways for fan engagement to flourish across an array of digital environments.
The partnership between Azarus and Stream will bring gamers, creators, and fans together, uniting the loyal communities that have formed around streaming platforms.
About Azarus
Azarus develops unique stream overlays that redefine fan engagement. Its mission is to provide innovative opportunities for brands to connect with content creators and their audiences. Since 2018, Azarus has been at the forefront of interactive streaming. Its groundbreaking “Overlay Game” for Rainbow Six: Siege Twitch Streams revolutionized how viewers engage with streamers. With support from leading investors like Kleiner Perkins and Galaxy Digital, its patent-pending wallet overlay technology attracted over 20 million Twitch players in 2022.
For brands seeking innovation, data-driven results, and powerful engagement, Azarus is the gateway to the future of streaming engagement and monetization.
Learn more: https://www.azarus.io
About Stream
Stream is a pioneering project that aims to enrich engagement between creators and their communities by enhancing existing one-way content experiences with organic, interactive experiences. It expands creators’ engagement funnel while incentivizing audience attention, creativity, and content creation. With backing from Animoca Brands and key partnerships with leading esports organizations TALON and Veloce Esports and adtech pioneer Azarus, Stream is set to elevate the streaming economy.
This post was last modified on Jun 06, 2024, 10:24 BST 10:24