In an effort to make a strong statement, Astar Network, a multichain smart contracts platform, placed an advertisement in a national newspaper with the most number of brands ever included in a single advertisement. In order to collectively usher in the era of Web3, the ad brought together the leading Japanese brands. On September 26th, Nikkei ran an ad for which 329 major corporations collaborated.
This ad illustrates the remarkable oneness of the Japanese crypto ecosystem. To prove its dedication, Astar ran this ad with the support of 329 other businesses. Web3 is a significant chance for the country to boost its economy. The effort has the backing of major companies and established businesses that want to see Japan succeed in web3. These include GMO, DeNA, Accenture, Microsoft, Amazon Web Services, and others. Their efforts will be essential to establishing Japan as a global force in the blockchain ecosystem.
According to the Japanese Blockchain Association, Astar Network is the most widely adopted blockchain in Japan at the Layer-1 level. The commercial campaign includes features free distribution of NFTs with a QR code. Anyone who wants to receive a non-transferable NFT can do so by scanning the QR code at the bottom right corner of the advertisement published in the Nikkei newspaper. If a user does not have a wallet address, the QR code will generate one for them.
Web3 provides a big chance for Japan to boost its economy. The move by the Japanese Blockchain Association is a big boost for Astar Network and will likely help it grow its dominance beyond Japan. Astar Network enables developers to construct dApps with EVM and WASM smart contracts with cross-consensus messaging (XCM) (XCM). It’s based on the Build2Earn paradigm, which allows programmers to profit from their work by staking their dApps.
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