Apple Share Price Prediction: An Epic Move may be Ahead

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Written By: Elliott Laybourne
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    Summary:
  • The Apple share price faces a stiff test next week. Federal Judges pressure CEO Tim Cook over claims the company is imposing unfair charges on developers.

The Apple share price faces a stiff test next week. Federal Judges pressure CEO Tim Cook over claims the company is imposing unfair charges on developers.

The shares finished lower by -1.48% on Friday at $125.82 as investors braced for this weekend’s testimony.

Cook has been defending the California-based tech giant against claims that it has exercised an unfair monopoly against App developer Epic games.

The maker of the insanely popular Fortnite game has accused the company of monopolistic practices.

When customers pay to download Apps from the Appstore, the payment is channeled through Apple’s proprietary payment system.

The company then charges the developer a commission for processing the payment. Epic Games claim the commission charge is way too high.

Furthermore, the game maker suggests that Apple is overcharging paid apps developers to subsidize Apps that are free to download.

Obviously, Apple has denied the claims. The company insists the reason it requires payment are made in this way is to ensure customer safety.

The Apple share price has been under considerable pressure of late. An unfavourable outcome in this Anti-trust case is likely to further impact the outlook going forward.

Apple Share Price Outlook

In a previous report, I detailed some negative factors facing the Apple share price.

The trade recommendation played out perfectly, and the price slide 5% from $128.10 to $122.25. The sell-off reversed just $0.10c above the predicted support of the 50-day moving average at $122.15.

A rising trend line from September reinforces the support level, at $122.00.

If the Apple share price can stay above these two important support levels, there is a chance it can extend higher towards the 100-day average at $129.00. It would, however, first have to clear the 50-day at $127.60.

The price failed to achieve this on Friday. It briefly pierced the average on its way to the high at $128.00 but reversed course and finished the day back below.

Therefore, the $122.00 to $129.00 range is an important one. A close below would signal further losses. Alternatively, as close above the 100-day average at $129.00 would suggest further gains.

I maintain a bearish stance but suggest traders wait for a result of the hearing before making a decision. Its impact is likely to have serious repercussions in one way or another, for the stock.

AAPL Daily Chart

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Written By: Elliott Laybourne

Elliott Laybourne is an accomplished Hedge Fund sales and Investment bank trading specialist. Elliott also started a successful Base Metals Brokerage business in partnership with ABN AMRO clearing bank. He worked on the open outcry trading floors at the London International Financial Futures Exchange 'LIFFE' and the London Metal Exchange 'LME.' He also provided research and execution services for Goldman Sachs, JP Morgan, Credit Suisse, Schroders Asset Management, and Pennsylvania State Public School Employees Retirement System, as amongst others. Today, he focuses on providing trading consultancy and business development services for family office and brokerage clientele.

Published by
Written By: Elliott Laybourne