AAX Partners with The Tie to Enhance User Experience

Summary:
• AAX has just teamed up with leading crypto data platform, The Tie to enhance AAX's customer experience. What does it mean to investors?

AAX, an institutional-grade cryptocurrency exchange, has added more tools for its user base to harness. The platform has teamed up with The Tie, a provider of predictive sentiment analytics, fundamental analysis, and market data on cryptocurrencies. The integration will be ready by the end of January.

In expressing his optimism at the outcome of the partnership, Ben Caselin, Head of Research and Strategy at AAX, stated that it twill enable the platform to execute its broader strategy. Specifically, he pointed out the need to position the platform at the heart of society by engaging the public in a more informed manner.

On his part, the CEO of The Tie, John Frank, was upbeat that the partnership will enhance access to AAX’s crypto data by millions of people around the world.

We are very excited to partner with AAX to bring The TIE’s institutional-grade crypto analytics to a broader audience.”

Joshua Frank, Co-Founder and CEO of The TIE.

What to expect from the integration

The integration enables AAX to provide more detailed analysis of the crypto markets at a glance, based on real-time news, quantified sentiment analytics and volume alerts. The visual data enables investors to quickly identify and capitalize on key signals to maximize their portfolio growth. 

“With this partnership, AAX is further able to deliver on its core mission to level the playing field for investors in crypto and give users on our platform the most empowering trading experience,” said Ben Caselin, Head of Research and Strategy at AAX.

Users should expect the following three key outputs from the integration: 

1. First, users will benefit from valuable, real-time news feeds. The news sources will include mainstream media, finance publications, and crypto news outlets for each asset traded on the platform. More enhanced crypto intelligence tools are available through a second, aggregated feed tailored to each user. Notably, users will have the option to display only the news in their feeds relevant to their portfolio holdings. The news feed feature is an essential addition to the platform because it promises to enhance visibility. It will draw attention to crucial market-moving events such as token burns, airdrops, exchange listings, partnerships, and staking announcements. These factors can lead to rapid price appreciation.
2. Secondly, users will benefit from a unique sentiment score tool. This indicator contrasts positive and negative market emotion based on a 0-100 scale. The score will weigh the level of market greed and fear over the previous 24-hour period against the previous 20 days. It will have a wide reach, covering more than 130 crypto assets. The combination of live sentiment scores and real-time news feeds promises to be a game-changer for AAX’s retail and institutional investors. In addition, the rich crypto intelligence feature will enable users to spot live trends. Therefore, they will be better placed to react immediately to the best opportunities on the market ahead of others.
3. Thirdly, the integration will also bring trading and social volume alerts to the platform. It will be a notification feature that will send instant notifications to users. In particular, it will send notifications on trading volumes of their chosen assets if it rises by more than 50% in 24 hours. The same will happen when an asset’s Twitter activity rises by 50% in a single day. The beauty of it is that users can customize their alerts to the specific assets they are interested in.

About AAX

Founded in 2018, AAX is the first exchange to use the Satoshi Standard (SATS) to drive the adoption of Bitcoin. In addition, it is the first to be powered by LSEG technology. The platform has more than two million users in over 100 countries. AAX offers exposure to highly liquid futures markets, high-yield savings packages and 100 spot pairs. Users also benefit from regular discounts on major tokens and a range of on-ramps. 

About The Tie

The TIE has been around since 2017 and is the leading provider of information services for digital assets. Their core offering, the Crypto SigDev Terminal, is the fastest and most comprehensive workstation for institutional digital asset investors. SigDev brings together real-time news from thousands of primary sources like exchanges, SEC filings, and regulatory rulings. The company also provides sentiment analytics, market, and on-chain data.

The TIE’s clients include the leading traditional and crypto-native hedge funds, OTC desks, market makers, trading venues, banks, sell-side firms, and other institutional market participants.